واقع تبني التسويق الأخضر لدى المؤسسات الإقتصادية - دراسة استقصائية على عينة من المؤسسات الصيدلانية الناشطة بالجزائر العاصمة

Abstract

Our tagged research came under the title: “The Reality of Adopting Green Marketing in Economic Institutions - A Survey on a Sample of Active Pharmaceutical Institutions in Algiers -”. This is for the purpose of revealing the extent to which the adoption of green marketing contributes to achieving its dimensions in the pharmaceutical institutions in Algeria. Pharmacist active in the state of Algiers, where the number of respondents reached 24 employees from various administrative levels. The study concluded with a set of results, the most important of which is that "There is a statistically significant relationship of applying the green marketing policy in achieving the dimensions of green marketing at the level of morale a = 0.05 among the active pharmaceutical institutions in Algiers from the workers' point of view." In light of the results of the study, a suggestion was made that the Algerian pharmaceutical institutions should adopt the philosophy and applications of green marketing in order to achieve a competitive advantage and in order to preserve the environment and rationalize the use of natural