حدود فعالية المزيج الترويجي السياحي في الوكالات السياحية : دراسة حالة الوكالات السياحية ولاية المدية البليدة الجزائر

Abstract

This study is to highlight the importance and limits of the effectiveness of the promotional mix elements of tourism in tourist agencies, and on this basis has to address this study from the problem of research that have been put forward as follows: "To what extent promo mix tourism with tourist agencies effectively" In order to answer to the problem at hand has been used descriptive approach in the theoretical side to search through the presentation of concepts and general principles of the research topic, Regarding the aspect of applied have lost accreditation in the study of this subject on the analytical approach to the analysis of the results and comment on them through tables and received forms recovered from the questionnaires that reflect the views of customers tourist agencies about questions mix axes tourism promotion of tourism services in some tourist agencies Medea, Blida, Algiers. Through field study agencies mentioned it has been reached that there is a relationship between the limits of the tourist mix promo effective in tourist agencies and the effectiveness of the various elements of public relations, advertising and sale of personal and stimulate sales. Key words: tourism, tourism services, tourism marketing, tourism market, tourism promotion, promo mix, public relations, advertising, personal selling, sales promotion