نظام المعلومات التسويقية كأداة لتحسين وظيفة اليقظة التكنولوجية-دراسة ميدانية للمديرية العملية لاتصالات الجزائر فرع المدية

Abstract

The objective of this research is to determine the nature of the relationship between the Marketing Information System and the Technology Alert function of the practical Directorate of Communications of Algeria -Al Medea Branch- in an analytical descriptive approach; the Marketing Information System was measured as a two-way independent variable: The Marketing Research System and the Marketing Intelligence System, and the Affiliate variant in the technological vigilance cell. The study community consists of the administrative workers of the Directorate of Operation Communications of Algeria -the Al-Medea branch- whose number is 45 administrative; A random sample of that community was selected, estimated by 25 administrative members, to which the resolutions were distributed, 25 valid resolution was recovered for analysis, and the research included a set of zero hypotheses, while a series of results were reached, the most important of which were: ***The study sample agrees that the practical Directorate of Algeria Communications, Al Medea Branch, relies on the marketing information system in its dimensions, individually and wholly. ***The study sample agrees that the practical Directorate of Algeria's Communications - Al Medea Branch - depends on technological vigilance, and this is individually and wholly. ***There is a statistically significant relationship at the level of meaning of the 0.05 between the Marketing Information System and technological vigilance from the point of view of the employees of the institution in question, where we have an estimated 84% correlation. ***The TIS has a significant impact on the technological vigilance function of the staff of the institution in question at the significance level and at the level of the existing 1%, where we have an estimated 71% effect. There are no statistically significant differences about the impact of the Marketing *** Information System on the function of technological vigilance attributed to personal he variables (gender, age, scientific qualification, job class, years of experience) at t . 0.05” ” statistical level of morale the