دور التحول الرقمي في تحسين الأداء الوظيفي - دراسة حالة مؤسسة نفطال بالمدية

Abstract

This study aimed to identify the role of digital transformation in improving the job performance of employees at the Naftal Foundation in Medea, by answering the problem of to what extent digital transformation contributes to improving job performance. To achieve the objectives of the study, the descriptive analytical approach was adopted, and the questionnaire was used as a tool to collect data from a random sample of 47 workers. The data was also analyzed using a program IBM SPSS. The study reached a set of results, the most prominent of which are: the presence of a high level of job performance among employees, and the organization's heavy reliance on digital means and applications in completing work, with a relative interest in training employees to use technology, in addition to the organization's adoption of digital transformation in its various activities and administrative operations. In light of these results, the study presented a set of recommendations, the most important of which are: strengthening digital training and education programs, developing digital infrastructure, and encouraging employees to adopt a culture of digital transformation in a way that contributes to improving job performance. Keywords: digital