أثر تبني المسؤولية البيئية في الشركة على السلوك الشرائي للمستهلك -دراسة حالة شركة جزائرية

Abstract

This study concluded aimed to explore the adoption of environmental responsibility in Algerian pharmaceutical industrial companies and its effect on the purchasing behavior of pharmacists, who are the direct consumers of Saidal's products. To achieve this goal, the study was conducted on two statistical samples: the first included from Sidal officials, and the second sample individuals pharmacists. The study employed personal interviews and questionnaires as data collection methods, and utilized exploratory and confirmatory factor analysis, The positive sign test, as well as structural equation modeling, to test the hypotheses. Data analysis was performed using the statistical programs SPSS27,Amos24,SmartPLS4. The study concluded that the Saidal Complex embraces environmental responsibility through three dimensions: awareness, legal, social evaluation, and environmental management.. These dimensions are used to measure the adoption of environmental responsibility. The study found that the outcomes of adopting environmental responsibility at Saidal Group are reflected in the environmental marketing mix, It was found that there is a relationship between the elements of the environmental marketing mix and the purchasing behavior of pharmacists. The relationship was strong between the chemical product and purchasing behavior, while the relationship between the environmental product and the purchasing behavior of pharmacists was weak .