محددات التوجه نحوالتسويق الرقمي في ظل أزمة كوفيد19 -دراسة إستطلاعية

Abstract

This study aimed to know the “determinants of the trend towards digital marketing in light of the Corona 19 pandemic.” We conducted an exploratory(18)study of the opinions of a sample of citizens who make electronic payment via the Internet. A question, and analyzing the results after unpacking it using the spss program, and this study adopted four hypotheses that were selected through analyzing the answers of the sample members, and the study reached a set of results, the most important of which is the contribution of the customer’s awareness of the benefits of electronic payment via the Internet in determiningthe extent of the trend towards digital shopping In light of the COVID-19 crisis.