دور الإبداع التسويقي في تعزيز رضا العملاء دراسة حالة مؤسسة أوريدو الجزائر

Abstract

The present study deals with the impact of marketing creativity in achieving customer satisfaction, through an empirical study of Ooredoo Algeria. The problem of the study was to find out how does marketing creativity affect customer satisfaction, The study aimed to achieve a number of objectives, mainly testing its hypotheses, which test the impact and correlation between marketing creativity as independent variable, and the customer satisfaction as a dependent variable in Ooredoo Corporation. The study used a descriptive and analytical approach, and a questionnaire was designed as a tool to collect the required data from the study sample, which consists of (107) customers in the states of Medea, Boumerdes, and Algiers. SPSS software was used to perform data analysis. The results showed a significant correlation between marketing creativity, and achieving customer satisfaction in Ooredoo. The study found a statistically significant impact of marketing creativity on achieving customer satisfaction in Ooredoo.