توجهات المستهلك الجزائري نحوى منتجات التأمين على السيارات - دراسة ميدانية بولاية المدية

Abstract

This study aims to determine the trends of the Algerian consumer towards car insurance services and the extent of differences between the personal variables and the trends of the consumers of the insurance service on cars. To achieve this, a soft sample of forty (40) The results indicate that a large number of consumers have positive attitudes toward the insurance service on cars. The majority of car owners believe that the insurance service is important and beneficial. Finally, the study recommended working on enhancing the positive attitudes towards the insurance service and changing the negative trends.Establish an effective complaint management system such as setting up a space on the company's official website or through its pages in social networking sites, training the workers and providing them with sufficient information to remove ambiguities about the concerns and inquiries offered by customers and to take these concerns and complaints seriously and deal with them Rapidly.