- NATXIS-GULF-PNB-CNEP-BDL-BNA- واقع التسويق المصرفي في البنوك التجارية الجزائرية - دراسة حالة مجموعة من البنوك

Abstract

This study aimed at the reality of the marketing of banking in the Algerian commercial banks, where we discussed three aspects of the first and the second theoretical and the third application, we dealt with the theoretical side of the entrance to the commercial banks, and the second aspect on banking marketing either the application side was a projection on the theory and the purpose of completing this study we prepared The questionnaire consisted of 28 questions distributed to the sample of the study which was 32 samples, and after the compilation and analysis of the data we got several results, notably the application of marketing banking in the Algerian commercial banks, and for their application must be applied to the elements of marketing mix, Algerian businesses seek to apply banking marketing and have marketing awareness.