-التخطيط الإستراتيجي ودوره في تحسين أداء المنظمة دراسة حالة بمؤسسة اتصالات الجزائر-فرع المدية

Abstract

This study aims to know the attitudes of the administrative staff in a commercial agency for Algeria Telecom - Medea branch towards strategic planning and its role in improving the performance of the organization and choosing the differences in those directions according to their different personal and functional characteristics. The study population is represented by the Algeria Telecom Commercial Agency - Medea branch, while the study sample consisted of (35) workers. As for the study methodology, the analysis of its data was based on descriptive statistics measures, and the questionnaire form was used as a tool for collecting information. The study concluded the following results: There is a statistically significant effect of the dimensions of strategic planning (strategic vision, strategy message, strategy objectives) on improving performance within the Algeria Telecom Agency, and there are no statistically significant differences in the strategic planning variable due to personal and employment data. Also, there are no statistically significant differences in the performance improvement variable due to personal and employment data