- دور استراتيجية المحيط الأزرق في خلق الميزة التنافسية -دراسة تحليلية لتجارب مؤسسات عالمية

Abstract

This study aimed to identify the reality of the application of the blue ocean strategy in the institutions under study and its role in creating competitive advantage by discovering the matrix of the blue ocean strategy, represented in (exclusion, reduction, increase, innovation), and enhancing the sources of competitive advantage (cost, quality, flexibility). in the institutions under study. The study presents the experience of Cirque du Soleil and Starbucks as two successful experiences in creating value and creating blue oc eans, starting from diagnosing their regressive industry, analyzing their strategic directions through the blue ocean strategy tools, and reaching in the end the most important results and recommendations that contribute to the implementation of the blue o cean strategy and the creation of advantage. Competitiveness