تأثير التسويق الفندقي على الأداء التسويقي للمؤسسة الفندقية - دراسة حالة فندق موقورنو البرواقية

Abstract

The study sought to clarify the impact of hotel marketing on the marketing performance of the hotel establishment, and its importance as one of the sources of distinction, through creating an effective marketing mix, coordination between the various departments of the hotel, improving the hotel performance, gaining and maintaining customer satisfaction and attracting new customers. Therfore,we chose the Monkorno Hotel for our study, which strives to achieve excellence and leadership, to provide new services and to satisfy the needs of its guests by practicing marketing principles in order to be able to stay and continue and achieve a competitive advantage in the hotel sector in the state of Medea. For this purpose, we adopted scientific observations and documents and a personal interview was conducted with the reception officer at the Mongorno Hotel. The study found that the hotel marketing has an impact on the marketing performance in that it improves the performance of the workers and increases the efficiency and effectiveness of the institution, د which positively affects the number of the institution’s business and customer satisfaction. This makes the institution stand out and be in the context to offer new services and expand the target market.