واقع اعتماد التسويق الابتكاري داخل الوكالات السياحية - دراسة عينة من الوكالات السياحية لولاية المدية-

Abstract

This research aims to show the reality of adopting innovative marketing within tourist agencies in the state of Medea. In this study, we relied on a group of approaches, such as the historical approach, the descriptive analytical approach... etc. We also relied on the questionnaire tool as a main tool to measure the subject of the study, through which we targeted a sample. Randomly from the study population, which is represented by a number of employees and managers of seventeen (17) tourist agencies in the state of Medea, 32 questionnaires were distributed and returned in full. However, we excluded two questionnaires because they were not suitable for analysis, and we finally concluded that innovative marketing is widely adopted within Tourist agencies of Medea state. After processing the questionnaire data with the SPSS program, “Statistical Package for the Social Sciences,” after testing the hypotheses, we arrived at a number of proposed recommendations regarding the subject of the study, the most important of which is the interest of tourism agencies in more innovative marketing, especially in the pricing aspect, considering price is an effective factor and motivator for purchasing behavior and attracting innovative people to work. Tourism agencies, and providing them with all facilities.