أثر جودة الخدمات السياحية في تعزيز أبعاد قيمة العلامة التجارية في ذهن الزبون دراسة حالة فندق الماريوت باب الزوار بالجزائر العاصمة

Abstract

This study aims to highlight the impact of the quality of tourism services in enhancing the dimensions of the value of the brand in the mind of the customer so that it is clear that it is important to activate the value of the brand and achieve customer satisfaction and maintain its loyalty. In order to address the problem of research on the ground, the theoretical aspect was dropped on the ground by conducting a field study at the level of the Marriott Bab visitors hotel in Algiers and interrogating the hotel's customers by distributing the questionnaire form to them and in the end the researchers concluded that the quality of tourism services plays an important role in enhancing the dimensions of the brand in the mind of the customer.