أثر التخطيط الاستراتيجي على اداء البنوك مدخل بطاقة الاداء المتوازن دراسة حالة البنك الوطني الجزائري

Abstract

This study aimed at identify the extent of strategic planning practice at banks in Algeria, and know the role of strategic planning in raising the performance of banks through the perspective of the balanced scorecard. The study was based on analyzing the reality of activities and practices carried out by the bank during the period (2011- 2014) as well as some of our interviews, and the indicators extracted from the bank’s documents in order to propose a model for the balanced scorecard that can be applied by the bank, we also Based on the case study method for practical, the completion of the questionnaire as a tool for data collection, distributed to a sample of 87 administrative staff working in the different directorates of the National Bank of Algeria in the state of Algeria in order to assess the reality of the strategic planning in the Bank, and performance of the Bank through the four perspectives of the balanced scorecard, and of the financial perspective, the customer perspective, and the perspective of internal processes, learning and growth, and measure the impact of the strategic planning on the performance in the National Bank of Algeria. Then do the stady data analysis using statistical tools pack SPSS. The study found a range of outcomes, including: the bank practices strategic planning in all its phases in its activities and operations. And that there is a positive impact of both strategic directions and strategic environmental analysis on the performance of the bank, while there is no impact of the bank’s interest in the adoption of strategic plans, implementation of the strategic plan and follow-up and evaluation of the strategic plan on the performance of the bank. The study found a range of recommendations including: The importance of continuing and increasing attention to the implementation of strategic planning in the bank, endeavoring to adopt a balanced scorecard model especially as it has the elements to adopt this model in order to guarantee the continuation of performance improvement which is the first step to face the concurrence requirement imposed by the business environment Key words: strategic planning, balanced scorecard, bank performance