أثر الاتصال التسويقي على السلوك الشرائي للمستهلك النهائي - دراسة حالة شركة اتصالات الجزائر موبيليس

Abstract

The consumer behavior is one of the most important integrated marketing systems which organizations depend upon today in their marketing strategies, especially those relating to the promotion where organization should save itself from drowning in the waste of competition and technological development; then it is seeking from the study of the behavior to devise the most important points to use in the design ofmarketing programs of thepromotion. This study aims to identify the impact of the promotion used by the organization on the consumer decision; this study was practiced on ALGERIE TELECOM-mobilis- enterprise, where we confirmed the existence of a positive impact for the promotion on the consumer behavior, through the adoption of the purchase decision and its contribution to raising the sales organization.