الإستراتيجية الاتصالية في مواقع التواصل الاجتماعي ودورها في نشر الوعي البيئي

Abstract

Study summary: This study seeks to identify the communication strategies of the Environment Directorate of Medea State through the Face book page to spread environmental awareness ، by making use of the characteristics of Face book as one of the most important applications of media and communication technologies ، to consolidate and crystallize environmental awareness among the public by analyzing the official page of the Environmental Directorate of Medea State ، using The descriptive analytical approach ، and content analysis as a main tool for data collection ، observation and interview as secondary tools ، through the intentional sample of the publications presented on the page in the period from March 14 ، 2020 to May 30 ، 2020. The study reached a conclusion that the Face book page of the Environment Directorate of Medea State relied more on The media and news strategy to provide information to the public in the field of the environment to help them form opinion and the persuasion strategy by raising awareness of the two carrots and intimidation methods to bring about change in the attitude and behavior of the audience ، and the dialogue strategy that was embodied in engaging the public and its interaction in achieving its objectives related to developing environmental awareness ، and through activities It is shared between the public and the Environmental Directorate ، and all of this is done in Turkish G to the visual image and videos and take advantage of the features of Face book as the most important site in social networking sites.