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محددات نوايا تبني الزبائن الدفع الالكتروني في البنوك الإسلامية في ظل جائحة كوفيد 19

Abstract

This study aimed to highlight the effect of each of the quality of banking service, trust, mental image, religious motivation and the influence of friends and family on the intention to adopt electronic payment in Islamic banks. To achieve this, a convenient (soft) sample of 70 individuals was relied upon. The results concluded that there is a significant effect of each of the quality of banking service, trust, mental image and religious motivation on the intention to adopt electronic payment in Islamic banks, and the results also indicated that the variable of friends and family does not have a significant effect on the intention to adopt electronic payment in Islamic banks, in The study presented some recommendations that could contribute to strengthening the intentions of adopting the electronic payment system in Islamic banks, the most important of which is enhancing the quality of Islamic banking services in a competitive manner with traditional banks, and taking special measures in order to reduce the risks of relying on electronic channels.

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علوم تجارية - تسويق الخدمات

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