أثر التسويق عبر مواقع التواصل الاجتماعي في تنمية العلاقة مع الزبائن -دراسة حالة بعض الوكالات السياحية في ولاية المدية

Abstract

This study aims to highlight the impact of marketing through social networking sites in developing the relationship with customers, as its importance is manifested in highlighting the effective role offered by social networking sites in achieving customer loyalty and satisfaction. To address the research problem, a field study was conducted and a sample of (203) clients of a group of tourism agencies in the state of Medea was conducted on social media, and to analyze the data of this questionnaire we used the SPSS statistical program, and a set of statistical methods were used to present the results and verify the validity of the hypotheses. The results of the study concluded several conclusions, including:  There is a statistically significant effect at the 0.005 level of the tourism agency's customer shopping dimension through social networking sites on developing a relationship with the customer  There is a statistically significant effect at the 0.005 level of marketing through social networking sites in developing the relationship with the customer  There are no statistically significant differences at the significance level (0.05) between the answers of the study sample members about the study axes, due to personal characteristics in terms of (gender, age group, family status, educational level, income).