دور التسويق الداخلي في تحسين الرضا الوظيفي لدى العاملين في المؤسسات الاستشفائية - دراسة حالة مستشفى محمد بوضياف بالمدية

Abstract

The objective of the study is to demonstrate the effect of internal marketing on its dimensions (training, empowerment, internal interaction, incentive system) as an independent variable in achieving job satisfaction at Mohamed Boudiaf Hospital in Medea through activating the components of job satisfaction. Promotion + satisfaction with supervision + satisfaction with the work group + satisfaction with working hours + satisfaction with working conditions) as a dependent variable.