دور إدارة الموارد البشرية في تحقيق الميزة التنافسية -دراسة حالة مؤسسة صيدال فرع أنتيبيوتيكال المدية

Abstract

The human element has become one of the most important resources in organizations in light of the rapid development and modernization of organizations of various activities, whether service or commodity, and for the organization's achievement of its goals, on top of which is raising the market share and improving its performance and competition is closely linked to employing the best human resources, so that it is considered a management Human resources are the basis for creating a competitive advantage in the organization, as it attracts, selects, and assigns human resources, train them, develop them, and provide the appropriate conditions for them to become capable of creativity and innovation. The Saidal Foundation, Antibiotic Branch in the region, was chosen to implement the research topic, as the institution possesses highly qualified human resources, and this is due to its keenness to attract highly qualified human resources by relying on its internal resources through promotion and reliance on external resources through universities and institutes, and Interest in its human resources because it is considered as a source of competitive advantage that is difficult for competitors to obtain.