Critical Discourse Analysis and Semiotics Study of Qatar Self-identification during the World Cup 2022

Abstract

This study explores Qatar’s manifestation of its self-identification and the hidden messages conveyed through the 2022 FIFA World Cup. Using a qualitative approach, it applies Norman Fairclough’s theory of CDA and Roland Barthes semiotics theory to analyze scenes, images from the opening ceremony, translated hadith verses, and the song “Dreamers”. As the first Arab country to host the World Cup, Qatar utilized the extensive media coverage to strategically showcase its culture and heritage. This research will highlight how Qatar leveraged this global event to project its narrative, emphasize its values, and achieve significant international recognition. The findings demonstrated that through strategic organization and media engagement, Qatar effectively promoted its self-identification on a global scale, creating a lasting impact and fostering greater understanding and appreciation of its contributions.