Blue Ocean Strategy and its Impact ON Archieving competitive advantage Case Study of Yassir transportation service

Abstract

This study explores the effects of implementing the Blue Ocean strategy on Yassircompany’sabilitytoachieve a competitive advantage. The research focus on the fourdimensions of the Blue Ocean strategy: Eliminate, Reduce, Raise, and create.it assessestheirimpactondifferentaspectsofCompetitiveadvantage,includingQuality,Cost,Flexibility,Delivery(speed), and innovation. To gather data, a descriptive analytical approach was adopted and a questionnairespecifically designed for the study was administered to a sample of 43 employees fromYassirtransportation service. The collected responses were then subjected to factor analysis and regression analysis toexamine the Relationships betweenthe Blue Ocean Strategy and competitive advantage. In addition, to the quantitative analysis, the study sheds light on the significance offactorsSuchasorganizationalculture,leadershipsupport,andmarketresearch in thesuccessfulImplementation of theBlueOcean strategy. The innovative culture nurtured within Yassircompany, coupled with strong leadershipsupport,has playeda pivotalrole indriving thestrategy’s effectiveness. The findings of this study offer valuable practical recommendations for otherorganizationslookingtoleveragethepoweroftheBlueOceanstrategyandattainasustainable competitive advantage in their respective markets.