The Effect of Internal Marketing Practices on Marketing Performance

Abstract

The purpose of this paper is to determine the effect of internal marketing practices on marketing performance in the private medical clinics in Algeria. A self-administered questionnaire was developed to collect data from 73 respondents working in private medical clinics. A linear regression analysis was used to test the model hypotheses. The results revealed that the marketing performance is significantly and positively affected by training and development, and empowerment. Reward was found to have a negative insignificant effect on marketing performance. Therefore, to achieve higher marketing performance, the private medical clinics should focus on implementing properly training, empowerment, and reward.