تقييم سياسة الترويج الرقمي لمتعاملي الهاتف النقال بالجزائر " دراسة حالة موبيليس

Abstract

This study aims to reveal the role that digital promotion plays in Mobilis to market its sales. The main problem was raised: how much did digital promotion contribute to raising the competitiveness of mobile operators to study Mobilis' case? After the questionnaire form is distributed to the required sample and then unload and analyze its data We have reached the following conclusions that answer the problem, namely that there is a significant positive impact of digital promotion on the competitiveness of Mobilis, and therefore e-marketing has a major role in raising the percentage of sales in Mobilis.