دور المسؤولية الإجتماعية في تعظيم الميزة التنافسية للمؤسسة : دراسة حالة بنك الجزائر الخارجي وكالة المدية

Abstract

This study، which revolves around the theme of the role of social responsibility in maximizing the competitive advantage of the corporation (case study of the external Bank of Algeria،Medea،s agency) came to achieve a set of goals،which aim to highlight the importance of the role played by the philosophy of social responsibility in order to maximize the competitive advantage of the studied corporation and that by revealing the relationship between the dimensions of social responsibility and the possibility of achieving competitive advantage. To achieve these goals،a descriptive approach has been used which adopted the theoretical literary survey in order to clarifysome theoretical concepts related to the variables of the study، in addition to designing a questionnaire to conduct a survey of the views of the tire existing view in the bank in order to find out the truth about the role of social responsibility in maximizing the competitive advantage of the corporation. In this regard،a comprehensive survey was conducted where 22 questionnaires were distributed to all the working staff، managers departments and have been fully retrieved thus، 22 questionnaires were analyzed، and they had a degree of reliability of 97.8 % and sincerity amount of 93.9%. Then the answers and attitudes of the study sample were analyzed relying on a set of statistical methods such as percentages، standard deviations and other styles،and after the analysis process،it was revealed to us that the independent variable (social responsibility) through its dimensions explains 88.2% of the discrepancy in the dependent variable (competitive advantage)،and therefore،this study concluded to a set of results، notably the presence of the role played by social responsibility through its four dimensions in order to achieve a competitive advantage at the external Bank of Algeria،Medea،s agency، this role contributes to the social responsibility towards the workers significantly،then comes to a lesser degree the role of social responsibility towards the environment،followed by the community