دور المزيج التسويقي التأميني في تحسين جودة الخدمات التأمينية - دراسة حالة الشركة الوطنية للتأمين

Abstract

The insurance is considered as one of the sectors that is impact is vital to the national economy and development programs, Insurance companies as financial institutions have an effect an aspects of social, risk potential losses and economic as well as the participation of enterprises in compensation for the individuals, Insurance sector provides insurance service insurance which should be characterized by needs and desires of the customer, so the raise insurance awareness in the quality and satisfy community its members and institutions will help in maintaining the movement of production and service delivery standards, quality sought by the insured to obtain, as well as the development of promotional programs, and use of technology and technical means available to enable the company to achieve its objectives and also provide insurance. under, the Iraqi situation with economic transformation the requirements of market economy and privatization. The insurance companies