مدى مساهمة الإدارة الاستراتيجية في تحسين الاداء التسويقي في المؤسسات الإقتصادسة - دراسة حالة موقع إنتاج المدية (فرع أنتيبيوتيكال )

Abstract

The aim of this study is to identify the contribution of Strategic Managemnet in enhancing the marketing performance of the economic institution through a field study on SAIDAL’s Group prouduction site of medea using the descriptive analytic methodology, in order to achieve the objectives of the study , the researchers conducted interviews and collected preliminary infomation from the surveys samples from heads of departments and services, in light of this, we collected and analyzed data and tested hypotheses, after analyzing the data of the study and its hypotheses, the study has found numerous results, most notably : Validate all the hypotheses of the study, It also shows that the implementation and practice of stategic management is done moderately, more lack of knowledge of senior and middle-level management of the strategic analysis process, specifically SWOT analysis, the study showed that the implementation of Strategic Management enhances the Merketing Performance of the institution, and that this institution has an interest in improving its marketing performance, in view of these results, the researchers presented the following suggestions : the need to adopt, apply And practice the Strategic Management in the institution in all operation and activities in an organized and scientific way, Give heed to setting up training courses for senior and middle-level management to raise the level of knowledge and application of Srategic Analysis Methods in this institution and the advantages of its use, Give heed to train and rehabilitate administrative leadership and increase thier knowledge of Srategic Managment through specialized training courses to show its importance in developing the institutions' performance in general and the marketing performance in particular