أثر جودة الخدمات البنكية في تحسين الأداء التسويقي للبنوك التجارية : دراسة حالة عينة من البنوك التجارية لولاية المدية

Abstract

This study aims to identify the impact of the quality of banking services on improving marketing performance by defining its dimensions, analysing, and determining the relationship (correlation and impact) between them. We used the descriptive analytical method (spss), and designed a questionnaire for the purpose of collecting data and distributing it to a random sample of employees of the National Bank of Algeria and (Medea Agency), the National Fund for Savings and Reserves (Medea Agency), Society General (Medea Agency) and the Local Development Bank (Medea Province). ). The results of the study showed that there is a statistically significant relationship between the quality of banking services and marketing performance in commercial banks, in addition to an effect of the quality of banking services on marketing performance