دور مواقع التواصل الاجتماعي في اختيار المقاصد السياحية الصحراوية بالنسبة للسائح المحلي

Abstract

The studyaimed to know the rolethat social networking sites play in introducingdeserttourism, and the reason for choosingthistopicwas the extent to which social networking sites are exploited In deserttourism for the local tourist. To reach the results of thisstudy, itwasrelied on the descriptive exploratorystudythatrelied on the descriptive approach. The studydealtwithtwotheoreticalchapters, the first of whichwasdevoted to a general introduction to e-marketing for social networking sites, while the second chapterdealtwithdeserttourism and the role of social networking sites in introducingit. A set of data, the most important of which are: Social networking sites are working to publish information about deserttourism, highlightingitsdiversity The audience interactswith the published content by expressingtheir opinions, liking and sharing them And theircommentsthat express their affiliation and desiretowardstheirtourist destinations.