دور بحوث التسويق في اتخاذ القرارات التسويقية

Abstract

The marketing research one administrative tools, which day after day increase in the area of decisionmaking and the development of marketing strategies,in light of a highly competitive environment remains to identify the consumer and stay close to him the most attention to the means to earn his loyalty and its specificity, as well as the Permanent continue to search marketing ensures at least the actual knowledge what is happening in the business field. Marketing Research also plays a vital role in JAL business, particularly in managers from taking successful decisions based on the knowledge and know-how to enable, Vsnaa decision catalog are working increasingly on information provided by marketing research to support the decision-making process, because it diminished the level of risk in making the wrongdecision, and reached through this study was to investigate the extent to which marketing research contributes to provide the correct marketing man needed for decision-making and effective marketing information, and what are the main obstacles and difficulties in the direction of marketing research application