دور التسويق الداخلي في تحسين جودة خدمة الاتصالات - دراسة حالة وكالة اتصالات الجزائر بالمدية

Abstract

This study aimes to study the role of internal marketing to enhance the quality of communication service, and after presenting the various concepts related to internal marketing, its concepts, models and dimensions ..., and with regard to enhance service quality: General concepts about quality and service also the models and dimensions of service quality ..., we tried to apply this on the practical field by submitting a questionnaire to the employees of Algeria Telecom Agency in Medea that includes a set of questions related to aspects of the topic, as it was concluded in the end that there is a correlation between the elements of internal marketing and the quality of the communication service.