تأثير التسويق الإلكتروني على عناصر المزيج التسويقي للخدمة السياحية - دراسة حالة بعض الوكالات السياحية ببلدية البرواقية والمدية ولاية المدية

Abstract

The aim of this study was to know the impact of e-marketing on the elements of the marketing mix of the tourism service. We conducted a survey of the views of a sample of the employees of the tourist agencies in Al-Barwaqeya Municipality and Medea (Medea State), In order to obtain the necessary data for this study, A questionnaire was presented to the employees of these tourist agencies. The study adopted seven hypotheses that were tested by analyzing the answers of the sample. The study reached a number of results, the most important of which is the absence of the effect of e-marketing on the elements of the marketing mix of tourism services in the Tourist agencies studied except for the operations component.