دور الابتكار السياحي في ترقية المقاصد السياحية دراسة حالة بحيرة الضاية -المدية

Abstract

This study aims to highlight the impact of marketing, operational, institutional and administrative innovation on the intention of establishing tourist destinations. To achieve this, a comfortable (soft) sample of 70 individuals was relied upon. The results concluded that there is a significant effect of marketing, operational and institutional innovation on the intention to adopt tourism innovation in promoting tourist destinations. Contribute to promoting the adoption of tourism innovation in the promotion of tourism destinations, the most important of which is enhancing the quality of tourism services in a competitive manner.