أثر التغليف على مبيعات المنتجات الصيدلانية - دراسة حالة مؤسسسة صيدال بولاية المدية

Abstract

The aim of this study is to demonstrate the growing role of product packaging in making differentiation and success where price, promotion and distribution fail to persuade consumers to buy. The study also investigates the impact of pharmaceutical packaging in leading enterprises and factors influencing the Percentage of enterprise sales..