واقع التسويق المصرفي في البنوك التجارية الدراسة الميدانية للبنك الوطني الجزائري (المدية)

Abstract

The adoption of the modern concept of marketing banking is one of the pillars of the development strategy is desirable inthe banking system, especially as the banking system in Algeria is about to open. The study concluded with a study of the reality of the banks' application of the concept of banking marketing through a study of the situation of the National Bank of Algeria, where the descriptive approach was followed in order to formthe theoretical basis for the study and analysis based on analysis of information and data collected by the bank. Some marketing policies without the other and also expressed a good orientation towards the concept of marketing, talking through the adoption of the mix of marketing expanded, and hence the need for the transformation of banks to a marketing entity focuses on the wishes ofcustomers and gain satisfaction through the services provided to them, so we borrow In this research highlight this point desire to get to the reality of the banking marketing